I was going to write about how integral video is to overall marketing campaigns. Then I stumbled upon this. Enough said.
Video Marketing Outpaces Expectations Says Survey from The Experts Bench
Atlanta, GA (PRWEB) September 22, 2011
According to a survey by The Experts Bench, a global marketing consulting firm, 72% of businesses surveyed have used video as part of an integrated marketing campaign in the past 12 months and 45% planned on increasing the usage of video by at least 10%. NielsenWire recently reported that online video usage in the U.S. overall is up 45% since 2010.
Today’s streaming capabilities dramatically decrease the time to load online video, reducing the risk of losing a customer’s attention span. Tools such as VOIP, videoconferencing and IMing are rapidly combining with IP video applications (IPTV), online presentations and video on-demand to provide marketing with a worldwide platform. Tony Hart, a marketing video service provider consultant with The Experts Bench London, believes, “The continuing strong trend in the telecom industry is for video to become ubiquitous, and all video to be delivered over IP to any device anytime, anywhere.”
According to the Experts Bench survey, 80% of companies utilizing video in their marketing campaigns are using or intend to use YouTube. And according to Forrester Research, web pages with video have a 50% better chance showing up on the first page of Google than pages with just text. “Video is an integral part of the SEO attack plan for all businesses…it’s becoming more evident that you either have to participate or risk your competitors doing so and getting the jump on you,” explains Chris Horton, a SEO/SEM analyst for Jim Ellis Automotive Dealerships. To support that growth, YouTube now charges “per view” advertising rates instead of “per click”.