Think it Through

What Do People Want?

What do people want? If you’re in marketing or advertising, you better know that answer, or know somebody who knows. Here at DVI, we keep a finger on the pulse of the consumer to make sure we know how to best approach our audience no matter what kind of project we’re working on. To that end, I...

Read More »

Marketing: 5 Steps

When you tackle a script for a marketing video, there are lots of factors to consider. Here are five important points to keep in mind when you’re trying to get your message across. WHO? The best way to reach your audience is to connect with them emotionally, so you have to understand WHO they are...

Read More »

Viral Video

Recently someone called in requesting a “viral” video. I was taken aback for a moment and realized that the term “viral” is one of those buzz words that is commonly misunderstood. So let’s talk about what makes a video “viral…” I have been witness to marketing pros and companies spending a lot of money in...

Read More »

Priorities

One major new concept I’m introducing with Demeter is the idea of priorities. At any given time, we have multiple projects for multiple clients broken down into many shots. Each project has a different deadline and complexity. On top of that, each shot may have a different deadline because it may be needed by another...

Read More »

Making it Happen

There are always a lot of things happening at the dvi group at the same time. Some video productions are being filmed on a set while other projects are back at our studio in the post production stage, and each one has a different deadline. It sounds like the perfect opportunity for a mess to happen,...

Read More »