postproduction

The right video

It’s pretty common for a client to come to us with another company’s corporate sales or product video and ask us to create something similar. Often, they will want to see samples of work we have done in the past from the same industry or with the same premise. When we get this request, we...

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RenderMan

Today is an exciting day here at the dvi group. I have just finished installing our new licenses of a RenderMan rendering engine. For those of you that don’t know what RenderMan is, it is Pixar’s technical specification for a standard communications protocol (or interface) between 3D computer graphics programs and rendering programs For those...

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the shot network

In my last post about Demeter I was discussing shot priorities. Since then, Demeter has improved a lot (some are saying that soon, she will be having conversations with us). As we’ve been using and improving Demeter, I noticed that the shot priority wasn’t being set all of the time and therefore was doing nothing...

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creative math

When looking for a video production company you are probably (and hopefully) checking out their previous work to see the quality of the videos they produce. While that is a good idea, the timeframe in which it was completed should also be considered. Producing elegant videos that get your message across within your deadline is...

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what’s your type?

There are certain little things that go largely unnoticed by the average person, but that we as designers are constantly aware of. One of those things is typography. It’s not uncommon to hear me saying. “I love the typeface they used in that logo” or “They left way too much kerning between the ‘o’ and...

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the ruff cut

Therese talked a little bit about casting last week, but she wasn’t able to talk about one particularly talented performer that we shot earlier this week. Meet Hoppi – the star of the dvi group’s new online spot for Purina:

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2D Limitations

Although I’m mainly the 3D artist, last week I had worked on a few shots for our latest all-animated 2D production when I came across a problem. Of course, when problems come up in the post production studio, I leap to solve them. The shot I was beginning to work on involved pseudo-3D spheres. These...

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VFX Problem Solving

I want to use this post to talk a little bit about problem solving in visual effects. The reason this job is so hard (and so fun) is that every production is a different animal and presents its own set of problems. The solutions are almost never straight-forward, which is why having a team that...

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Invisible FX

Everyone loves the flashy visual effects you see in big budget movie productions, but there’s a whole class of visual effect shots that are actually designed to be completely invisible to the naked eye. These are the shots that you might take for granted as a viewer, but they really separate a good production from...

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