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Trading up with Video for Tradeshows

Trading up with Video for Trade shows Trade shows are awesome. Where else can your well-honed sales force put bids right into a host of human hands? Trade show time is valuable, so you need make sure your interaction with every prospect counts. To do that, you need to make sure your principal message is always present and always...

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Demographic Breakdown: Video for Mom

In honor of Mother’s day, we thought we’d take a moment to look a little deeper at everyone’s favorite woman.  Making a video for mom starts with really knowing who she is, and what she wants. Video for Mom Since moms and other women account for 85% of all brand purchases (The “she-conomy”), making videos that...

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Budgeting for Video: A Blueprint

How much does a video cost? “I need a video.  How much will it cost?” That is by far the question we get most from potential partners, and unfortunately, it’s a tricky one to answer directly.  As Matthew explained last week in budgeting for video, there are a lot of moving parts an pieces that...

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Budgeting for Video Production

You’re thinking about producing a video; but you have no idea what its going to cost. Instead, you pick up the phone and start calling video production companies and creative agencies for quotes. What you will likely receive back is a wide range of pricing, from super cheap to very expensive. Why is that?   Budgeting...

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Ditch the Videographer: 5 Reasons to Work with a Video Agency Instead

Ditch the Videographer:  5 Reasons to Work with a Video Agency Instead Still using a Videographer? You’ve got an event you need to document – a ribbon cutting, a speaker series, an award ceremony. You just need a guy with a camera to record the festivities. And if you’re lucky, he’ll edit something together for...

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How to Think About Color in Video Marketing

If you happen to be generating that content, understanding how colors can be used to impact your audience is very critical if you want strong and cohesive material.  Many articles online will list out very specific color associations, such as green being associated with peace and nature and red being associated with warmth and love, but the truth is that color perception is all about context.

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Being Genuine in your Online Video Content

Be Genuine with your Online Video Content More than ever before, markets are fragmented.  Once you could build your strategy on a basic demographic. “White, male, college grad.”  But now, because of the massive diversity of online video content, those once-broad markets have fragmented and become very specific. Now, when you speak to your audience,...

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Video Production Break-Up: 7 Signs its Time to Leave your Production Partner

The road to a fulfilling, enduring relationship is always littered with a few attempts that turned out to be unfulfilling and un-enduring. That’s what finding the perfect video production partner is all about. Sometimes you know for sure when it’s time to break up, but other times you’re not so sure. Should you hang in...

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2D / 3D ANIMATION

Animation and motion-graphics help to bring ideas and characters to life. Whether you are looking for 2D or 3D animation, The DVI Group has what you need. We have some of the most talented artists in the business who specialize in animation. The DVI Group’s post-production capabilities free you from the limits of other, more traditional production companies....

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