Ever watch vintage TV commercials? Back in their day, they were state of the art marketing communications, created to move the public into purchasing frenzies.
Now they look cheesy. The music is out of date. The wardrobe, the voice/over, graphics, even the language is obsolete. So, instead of moving you to buy milk, toilet paper, or whatever, the commercial actually does the opposite. It moves you in the opposite direction of its original intent.
It’s easy to see that these video communications have passed their expiration date. These old commercials offer a clear example of how out of date communications can have a counteractive effect on your target audience.
So, take an honest look at your own video communications. Is the content current? Is the music, wardrobe, and voice-over up to date? If they’re not, your message will be filtered out by your viewer.
If your video communications have passed their expiration date, give DVI a call. And if you want to check out some cheesy vintage TV commercials, here’s a good link.