Ditch the Videographer: 5 Reasons to Work with a Video Agency Instead
Still using a Videographer?
You’ve got an event you need to document – a ribbon cutting, a speaker series, an award ceremony. You just need a guy with a camera to record the festivities. And if you’re lucky, he’ll edit something together for you. That’s cool. But if your brand has reached a point where you want to start effectively communicating with your audience, it might be time to think a little bigger.
Here are five signs that your brand is ready to have an adult relationship with a Creative Agency.
1) Your message won’t penetrate.
If you’re not moving people with your message (inspire, motivate, trigger sales, whatever) you need to find a production partner who can not only capture footage, but also makes sure the video content will impact your audience and achieve your desired result. Videographers think video, but they don’t think about audience, strategy, or market. They certainly wont provide you with the eye grabbing creative you need to keep viewers in today’s media landscape.
2) You need something more.
Your videographer might be great at making pretty pictures, but does he have preproduction capabilities (script, casting, booking a crew and studio space, renting the ideal equipment) and post-production capabilities (editing, creating a music bed, sound design, basic motion and stock graphics package, providing formats for your different needs) that will ensure production success from start to finish?
3) Scattered messaging isn’t working.
The shotgun approach only works with, well, shotguns. When you’re creating corporate messaging, you need to laser in on your specific audience. What compels them? What’s going to make them do what you want them to do? Buy your product? Become loyal to your brand? You need a production partner that can help you develop a marketing strategy that nails your specific target.
4) Your videos are ineffective.
Are your videos working for you? If shoe-stringing it with a single-camera-guy isn’t getting it, you probably need a creative agency. That’s how you get attention-grabbing creativity. That’s how you get brain-influencing strategy. That’s how you get marketing results.
5) You need a specialist.
You don’t get burgers from a dry cleaner. You don’t get marriage counseling from a dog trainer. If you want to use video marketing to communicate a message or sell a product, you need a specialist – a production partner who studies your audience and understands your brand. Often, agencies specialize in a particular marketing channel. So if you need a video, it makes sense to use an agency that specializes in video.
To learn more about how the DVI creative agency can help you communicate your message and impact your audience with video, click here.