marketing

Crystal Ball

CRYSTAL BALL Wish you had a Crystal Ball? If you did, you might be able to predict what future consumers will respond to. In the past, advertisers have tried to appeal to consumers with sales strategies that tout the merits of a product. But, the way that consumers respond to those sales pitches has evolved....

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Audio 911

We’re a month into 2012 now, and we’re starting the year off with a bang.  You may have already seen our newly released video starring Internet dubstep dancing sensation Marquese “Nonstop” Scott (WUZGUD on youtube), but if you haven’t, then you’re really going to want to watch this one.  We’ll have plenty of details in...

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online ads

http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ “Marketers are expected to spend more on online advertising than ads for print magazines and newspapers for the first time in U.S. history.”  This comes as no surprise to me.  Over the past 3 years I have seen an increase of the use of online videos increase exponentially by our clients.  Even those companies that...

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CHEESE DOESN’T SELL

Ever watch vintage TV commercials? Back in their day, they were state of the art marketing communications, created to move the public into purchasing frenzies. Now they look cheesy. The music is out of date. The wardrobe, the voice/over, graphics, even the language is obsolete. So, instead of moving you to buy milk, toilet paper, or...

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The right video

It’s pretty common for a client to come to us with another company’s corporate sales or product video and ask us to create something similar. Often, they will want to see samples of work we have done in the past from the same industry or with the same premise. When we get this request, we...

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What Do People Want?

What do people want? If you’re in marketing or advertising, you better know that answer, or know somebody who knows. Here at DVI, we keep a finger on the pulse of the consumer to make sure we know how to best approach our audience no matter what kind of project we’re working on. To that end, I...

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The power of video!

I was going to write about how integral video is to overall marketing campaigns. Then I stumbled upon this. Enough said. Video Marketing Outpaces Expectations Says Survey from The Experts Bench Atlanta, GA (PRWEB) September 22, 2011 According to a survey by The Experts Bench, a global marketing consulting firm, 72% of businesses surveyed have...

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Marketing: 5 Steps

When you tackle a script for a marketing video, there are lots of factors to consider. Here are five important points to keep in mind when you’re trying to get your message across. WHO? The best way to reach your audience is to connect with them emotionally, so you have to understand WHO they are...

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