art direction

Birth of a Concept

One of the best ways to make sure a video fits a client’s needs is to start with a range of ideas, then narrow them down till we find the right one.  I could write about this in the abstract all day, but I think the best way to understand concept development is to walk...

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Welcoming Emily…

Earlier this summer we posted, as we do every year, our Fall internship opportunities. Its our way of encouraging and uncovering some of the best new talent in the motion graphics, animation, and visual effects industries. Wading through the onslaught of interested candidates, we stumbled upon a young woman: Emily Brearey. Emily had just graduated...

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Location Scouting

Location, location, location. One big question for every production is “where are we going to shoot?” In a studio? Does it require a green screen? How large of a space is needed? Or will it be in a fabulous kitchen like several productions the dvi group just completed for Calphalon. To get the right look,...

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Now this is a crane.

Last friday we had a big production shoot for a big client which meant pulling out the big guns.  We started the morning off by setting up a thirty-six foot crane to get a stunning shot of a family at the lake .  In fact, the crane ended up being so long that we had...

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