Posts by Mimi

Why Quality Video Production Matters in Marketing

You know it when you see it.  A great video.  A real grabber that makes the audience jump up and take action.  What makes these videos so effective?  There’s no mystery.  It’s just quality video production. If you are thinking about making a video, make sure you’re considering these quality video production factors. #1- CYB...

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Trading up with Video for Tradeshows

Trading up with Video for Trade shows Trade shows are awesome. Where else can your well-honed sales force put bids right into a host of human hands? Trade show time is valuable, so you need make sure your interaction with every prospect counts. To do that, you need to make sure your principal message is always present and always...

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Being Genuine in your Online Video Content

Be Genuine with your Online Video Content More than ever before, markets are fragmented.  Once you could build your strategy on a basic demographic. “White, male, college grad.”  But now, because of the massive diversity of online video content, those once-broad markets have fragmented and become very specific. Now, when you speak to your audience,...

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Video Production Break-Up: 7 Signs its Time to Leave your Production Partner

The road to a fulfilling, enduring relationship is always littered with a few attempts that turned out to be unfulfilling and un-enduring. That’s what finding the perfect video production partner is all about. Sometimes you know for sure when it’s time to break up, but other times you’re not so sure. Should you hang in...

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Crystal Ball

CRYSTAL BALL Wish you had a Crystal Ball? If you did, you might be able to predict what future consumers will respond to. In the past, advertisers have tried to appeal to consumers with sales strategies that tout the merits of a product. But, the way that consumers respond to those sales pitches has evolved....

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Great Ideas

Here at DVI we can’t get started unless we have one, and we won’t rest until we get it. But where do great ideas come from? Each video we make has a detailed creative process. First we have a creative roundtable. We throw out ideas. Sometimes they flow easy, like a spigot. Sometimes they require...

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CHEESE DOESN’T SELL

Ever watch vintage TV commercials? Back in their day, they were state of the art marketing communications, created to move the public into purchasing frenzies. Now they look cheesy. The music is out of date. The wardrobe, the voice/over, graphics, even the language is obsolete. So, instead of moving you to buy milk, toilet paper, or...

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Location Scouting 101

Location, Location, Location. It’s the “where” in your video production equation. When finding a video location, there are lots of factors to consider. Here’s a quick tip guide. 1. PERMISSION If you are going to shoot on private property, get written permission from the owner. If you’re shooting at a business or a government facility...

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What Do People Want?

What do people want? If you’re in marketing or advertising, you better know that answer, or know somebody who knows. Here at DVI, we keep a finger on the pulse of the consumer to make sure we know how to best approach our audience no matter what kind of project we’re working on. To that end, I...

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