The road to a fulfilling, enduring relationship is always littered with a few attempts that turned out to be unfulfilling and un-enduring. That’s what finding the perfect video production partner is all about.
Sometimes you know for sure when it’s time to break up, but other times you’re not so sure. Should you hang in there and give it another chance? Or should you move on and not squander precious time and energy? As our Valentines day gift to you, here are 7 indicators that, yes, it’s time to move on and seek a better video production match:
You’ve lost that lovin’ feeling way too soon.
If you don’t feel consistent sparks and fireworks when you’re working on a project, it’s a sure sign the chemistry just isn’t there.
Your video production partner is holding too tightly to the past.
Take note if they often relive the glory days of past campaigns, it means they’re not looking forward to your brand’s future. Thriving relationships live in the present and plan for the future.
You look too much like their old flame.
If your video looks stylistically like all their other client’s videos, they’ve found a formula that works and they’re adapting it for all their clients. Each video should be made with a specific marketing strategy that shouldn’t be repeated.
The people closest to you express concern.
If people on your team are pressing you to bring in newer/better ideas and your video production partner isn’t performing, that leaves only you to make excuses.
They’re dodging your calls.
You call them, but they don’t answer. You email them and don’t hear back. You’re starting to feel like there might be someone else that they’re paying more attention to.
You’ve outgrown them.
Before, a videographer was enough, but you realize your brand needs to step up it’s game. You need a marketing strategy. Not just a one-night video shoot.
They don’t bring you flowers anymore.
It’s been a while since they came up with something really amazing and you think that they may be saving those freshest ideas for other clients. If you keep seeing the same ideas being presented, it’s time to move along.