Ad spending dropped in Q2 2011, but the interest in digital video productions is rising.
Agencies get it. We see it. But, a lot of what makes good sense in digital just can’t support the traditional agency economic model. They simply need their own smart people to think up new things and then work with their dedicated, trusted production partners who have all of the required staff to bring their creative visions to life and make them even better.
Do you think this trend will continue?