Independence from Bad Video
You made a video. It was important to you. You put your energy and resources into the project because you want to get across a message. But it didn’t work and now you’re stuck wondering why.
Here are several ways to set yourself free from your bad video.
1. Ignore it.
When you make a bad video, it can be embarrassing. After all, it was your decision to spend time and resources to get it done and clearly it’s not going well. No worries. Just ignore it and eventually someone else will screw up a project and they’ll forget all about your botched attempt. Do expect a little teasing from your colleagues. Especially if you made the boss look bad. But no harm, no foul, right? It’s not like it’s going to float around on the Internet forever.
2. Make a second equally bad one.
When you make a bad video, sometimes you feel like you need to redeem yourself. So you make a second one. But the problem is, you aren’t sure why the first one is bad, so you’ll probably repeat lots of the mistakes you made the first time.
3. Wait for it to go viral.
Sometimes videos get are so bad that they go viral. Worldwide, people hold them up as examples of extreme, mouthwatering badness. The odds for this? You’ll be hit by a meteorite before your video goes viral. And you have to ask yourself, will your brand (and your job) survive being made the laughing stock of the digital world?
4. Admit it and move on.
Look, everybody has made a bad video. We’ve even produced some stinkers (in our early years). But the key is to keep moving forward and not let failure on one project failure mold your opinion on the success of video marketing.
Good video works. “80% of Internet users remember the video ads that they watch online. ” (Online Publisher’s Association). So, the best way to free yourself from your bad video is to team up with somebody who knows what they’re doing and replace your bad one with a good one.