Calphalon
Calphalon – Stainless

This was one in a series of promotional videos for Calphalon products sold in Kohl’s department stores. The DVI Group used classic motion graphic design and gorgeous footage to keep the attention on the client’s product, and maintain consistency with their packaging. Special effects and animations can certainly grab a viewer’s attention, but the best video production companies know when to let a product speak for itself.