CalphaloneCommerce Video

The Simply Calphalon Nonstick cookware is already stunningly beautiful, so the challenge for The DVI Group was to make sure the promotional video captured that beauty. Of course, we rose to the occasion with gorgeous footage and elegant design. Sometimes a production calls for simplicity in place of flashy motion-graphics or special effects, and this was definitely one of those times. This promotional video was part of a series produced for in-store displays.