Audience Recall Confusion

Lessons on Audience Recall from NPR’s “Marketplace”

Communicating complicated info poorly has the potential to wreck audience recall & retention rate.

What calculations are you asking your audience to make?

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Scriptwriting: How to write script for video.

How to Write Script for Video

Scriptwriting for Video Writing for video can be tough. Even if you’re a writer, video scripts are very different from print materials. Learning how to write script for video requires a slightly different approach than writing for print or web. A professional video production partner will be able to help you get your script where it needs...

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