Behind the Scenes

In this article,we look at ways to use promotional videos in your sales funnel including examples of the different types of promotional videos and where they belong in the buyer's journey.

What in the world is branded content? If you are in the marketing, advertising or entertainment world, you probably hear this phrase thrown around more and more, but few really understand what it is. Branded content is a blend of marketing, social connectivity, and (most importantly) storytelling. It approaches consumers from an emotional and personal level. […]

  How much does making a video cost? Overwhelmingly, this is the most common question we get. It’s a tough one to answer. Producing a video is an important investment for any company, and finding the right solution needs to be handled with care and attention to detail. We know that’s not a very helpful […]

Your clients and customers are watching a LOT of social media video. Both Snapchat and Facebook have both exceeded 8 billion video views per day. YouTube has over a billion users with 1 billion hours watched daily. There are over 600 million Instagrammers. If your brand is not creating and promoting video on social media channels, then you are missing a huge opportunity! In this post, we examine best practices for social media video creative.

Coming up with great creative for video is tricky. If you're not sure your agency is handling the challenge, test their last idea with this list.

Most companies have only just begun to understand what video can do for their business. As learning and development (L&D) professionals and Human Resources departments search for new and inventive ways to share knowledge, the benefits of using video in corporate learning & development as an educational tool have become increasingly clear.

You know the story.  Three pigs.  Three houses (straw, sticks, bricks).  The straw house pig built his on the cheap, as did the stick house pig.  And because they lowballed it, the wolf gobbled them up. The brick house pig, on the other hand, lived happily ever after in his sturdy domicile. A significant proportion […]

The DVI Group is at the Top of the 2017 Clutch List of Video Production Companies A recent research report and related press release from B2B research firm, Clutch names The DVI Group one of the Top Video Production Agencies. Clutch is a ratings and reviews site based in DC. They cover agencies with various specialities […]

Video production project spotlight and client feedback from JVION Health for the corporate overview video created by The DVI Group.