Posts by Suzanne

Making the Case for Using Video in Corporate Learning & Development

Making the Case for Using Video in Corporate Learning & Development

Most companies have only just begun to understand what video can do for their business. As learning and development (L&D) professionals and Human Resources departments search for new and inventive ways to share knowledge, the benefits of using video in corporate learning & development as an educational tool have become increasingly clear.

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Video Production Cost Guide

Video Production Cost Guide

  How much does making a video cost? Overwhelmingly, this is the most common question we get. It’s a tough one to answer. Producing a video is an important investment for any company, and finding the right solution needs to be handled with care and attention to detail. We know that’s not a very helpful...

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online ads

http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ “Marketers are expected to spend more on online advertising than ads for print magazines and newspapers for the first time in U.S. history.”  This comes as no surprise to me.  Over the past 3 years I have seen an increase of the use of online videos increase exponentially by our clients.  Even those companies that...

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Happy New Year 2012

Well here we are at the start of a new year. If you are like me, you are amazed at how fast 2011 went and are hopeful about 2012. Reflecting back on this year conjures up a lot of pride in dvi. Just a few short years ago, like so many other companies, we struggled...

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Short and Sweet

How long should your web video be? Maybe not as long as you think, but you don’t want to cut out your message either.  There are many ways to get your message across. Some are effective and many are not. Surveys show that most viewers drop off from watching web videos right around the 2:00...

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Let’s Talk Turkey

Quality video production doesn’t come cheap. If you think it does, you might be deluding yourself, or you’ve talked to some of the “budget” production companies who will probably make you one of “those” videos. We’ve all seen “those” videos or “those” commercials… the ones where you can just tell they cut corners on everything....

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Tip – Talking Heads

Ok, you think your website needs a video. Your competitors have one, and you really want to tell your story to everyone that visits your website. You may also be thinking that you can tell the story best. Well, just being exposed to informational stimulus on video is not a guarantee that viewers will pay attention...

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Viral Video

Recently someone called in requesting a “viral” video. I was taken aback for a moment and realized that the term “viral” is one of those buzz words that is commonly misunderstood. So let’s talk about what makes a video “viral…” I have been witness to marketing pros and companies spending a lot of money in...

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Ad Spending Slips

Ad spending dropped in Q2 2011, but the interest in digital video productions is rising. Agencies get it.  We see it.  But, a lot of what makes good sense in digital just can’t support the traditional agency economic model.  They simply need their own smart people to think up new things and then work with...

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