In the world of video production and animation for business, various techniques are available to captivate audiences and convey messages effectively. Among the most prominent approaches for animated company videos are 2D animation, 3D animation, and motion graphics. Each of these methods brings its unique characteristics and advantages to the table.
When it comes to catering to business video needs, understanding the differences between these techniques for animated company videos becomes crucial in order to make informed decisions and create visually appealing content that aligns with the intended message. Check out the following examples of how animation can be used for business video.
How can animation video be used for business?
14 Examples of Animated Company Videos
2D Animation: 4 Business Video Examples
2D animation is a traditional form of animation that has been around for decades. It involves creating movement and visual storytelling using two-dimensional characters, backgrounds, and objects. With 2D animation, artists draw and manipulate images sequentially, creating the illusion of motion.
1. SalesFusion Explainer Video - 2D Animation
Meet Mia the Marketer. She's super smart, super creative creative, and sometimes super swamped. We transform Mia into a marketing superhero to highlight the power of Salesfusion's marketing automation platform. Comic-style 2D animation, killer sound design, and a giant ice-yeti come together in this playful explainer video. See the SalesFusion Explainer Video Case Study »
2. Beazer "Raindrop" - 2D Animation
One of the main advantages of 2D animation is its simplicity and versatility. It allows for easy production and can be cost-effective, making it an ideal choice for businesses with limited budgets.
Additionally, 2D animation offers a wide range of artistic styles, from hand-drawn to digital vector graphics, allowing businesses to tailor the visuals to their brand identity. This technique is often used for explainer videos, character animations, and advertisements that require a whimsical or nostalgic touch.
3. IDology Mobile Authentication Product Video - 2D Animation
More security. Less friction. That’s what IDology promises merchants with their suite of digital authentication security software. Of course, as important as secure transactions are, it’s not always the easiest technology to show off. That’s why we created this animated series that shows a secure transaction from the customer’s perspective.
4. IHG: GOOD EXAMPLE - 2D Animation
3D Animation: 5 Company Video Examples
3D animation, on the other hand, involves creating virtual three-dimensional objects and environments that can be manipulated and animated in a computer-generated space. This technique offers a heightened sense of realism and depth, making it ideal for creating lifelike characters, product visualizations, architectural walkthroughs, and complex visual effects.
5. Cable Rejuvenation - 3D Animation
The DVI Group's team crafted this 3D animated video to explain the complex process of maintaining aging electrical grid assets through a process known as cable rejuvenation.
6. Duravit In Wall Installation
The primary advantage of 3D animation lies in its ability to create realistic and immersive visuals. It allows for more dynamic camera movements, intricate details, and advanced lighting effects. However, 3D animation generally requires more time, resources, and technical expertise than 2D animation. This makes it a better fit for businesses with larger budgets and a need for high-quality visuals that can leave a lasting impact on viewers.
7. Doosan Infracore TELEMATICS - 3D Animation
8. Protective Sales Meeting Event Video - 3D Animation
To honor their top performers, and reinforce the theme of their annual sales conference, Protective asked us to build a video with the theme “The Time is Now.” The result is a custom designed and fully animated Rube Goldberg machine that previews the awards to come.
9. iBox Universal Rough - 3D Animation
Motion Graphics: 5 Examples
Motion graphics, although related to animation, differ in terms of their purpose and execution. Motion graphics involve the use of graphic design elements, such as text, icons, shapes, and illustrations, combined with animation techniques to create visually appealing and informative content. They are often used to communicate complex ideas, present data, and enhance branding elements in a concise and engaging manner.
10. PIIMs Product Video - Motion Graphics
In the complex world of hospitals, tracking inventory is an expensive nightmare. The DVI Group put together this in-your-face explainer video to help hospital administrators come to terms with their inventory management issues.
11. Payrix Launch & Explainer Video - Motion Graphics (and 2D Animation)
12. Sage X3 - Motion Graphics (and 2D Animation)
The advantage of motion graphics lies in their ability to simplify complex concepts and deliver information quickly. They are effective for conveying statistics, processes, and abstract ideas in a visually compelling way. Unlike 2D and 3D animations, motion graphics typically rely less on characters and storytelling and more on graphic elements and typography. This makes them suitable for businesses looking to present data-driven content, create visually appealing presentations, or develop stylish and modern brand videos.
13. IHG Concerto - Motion Graphics (and 2D Animation)
14. X-Rite DHR - Motion Graphics
Choosing the Right Animation Technique for Business Video
Selecting the appropriate animation technique for business video needs depends on several factors. Firstly, understanding the message and desired visual style is crucial. If a business aims to evoke nostalgia or showcase a quirky brand identity, 2D animation may be the best fit. On the other hand, if realism and product visualization are key, 3D animation should be considered. For conveying information concisely and stylishly, motion graphics are an excellent choice.
Budget and timeline are also important considerations. While 2D animation tends to be more cost-effective and quicker to produce, 3D animation requires more resources and time. Motion graphics, depending on the complexity, can fall in between the two.
2D animation, 3D animation, and motion graphics each have their unique qualities and advantages when it comes to meeting business video needs.
Leverage Animated Company Videos in Your Business
To wrap it all up, 2D animation, 3D animation, and motion graphics each have their unique qualities and advantages when it comes to meeting business video needs. Whether a business requires a whimsical character animation, a lifelike product visualization, or an engaging data presentation, understanding these techniques and their differences is essential for making informed decisions and creating visually impactful content that resonates with the target audience.
If you're ready to bring your business's vision to life through captivating animation and video content, look no further than The DVI Group. Our team of experts is well-versed in the intricacies of 2D animation, 3D animation, and motion graphics, and we're excited to collaborate with you on your upcoming project.
Don't hesitate– fill out our contact form today to start a conversation with our team. Let's transform your ideas into stunning visuals that leave a lasting impression. Call 404.873.6283 or fill out our form.