Everyone’s heard “You learn something new every day” from somebody, and now you’re going to hear it from me too.
I learn something new every day.
One truly unique thing about working for The DVI Group is that I am constantly learning about new things that we are creating videos for. For every job, client, or product, we dive deep into understanding what it is, why it’s needed, and who wants it. Some days I’m learning microbiology, and some days I’m learning how call centers work. It’s almost always something different. This not only helps me by expanding my knowledge (one of my most common answers to “Why do you know that?” is, “Because I created a video about it.”), but it helps you get a better video.
We don’t already know everything about a client’s product before we are approached by them. We have a phase in (pre-)pre-production where we ask every possible question about the product and the client so we can gather as much information as we can. By learning about the product and client, we can more accurately create a video that explains the client’s message to somebody that doesn’t know about it. After all, before making the video, we didn’t know any more about the client/product than the average viewer will.