Audio 911

MAKEITBETTER

Case Study: http://blog.thedvigroup.com/2012/01/audio-911/
The DVI Group's targeted viral video for Audio-Technica features dubstep dancer Marquese "Nonstop" Scott. Marquese Scott is a local Georgia dancer who's popularity sky-rocketed whenever he released a video of himself, Marquese Scott, dancing to a remix of "Pumped Up Kicks." Marquese "Nonstop" Scott is shown wearing Audio-Technica's Solid Bass headphones. Audio 911, featuring Marquese "Nonstop" Scott.