This is an excerpt from a full-length video production. NABC, which serves the U.S. fuel ethanol industry, had some really interesting engineering and chemistry behind their products. They needed a video company that could explain their highly technical market differentiators in a way that would keep a viewer’s attention at a trade show. We spent two days just learning about the science and technology behind their products, then compacted it into three promotional videos that take a complex subject, and make it not just easy to understand, but easy to watch as well.