Even though we talk about sales video as a category, there’s no hard and fast rule. Every company, and every sales process is a little bit different.
A good sales video isn’t pulled off the rack, it’s custom tailored to fit the message, and the organization. A good sales video doesn’t have one shape or size. If the video enhances your sales pipeline, then you’re looking at a sales video.
Let’s look at a few examples to see how we customized video to fit different sales cycles.