• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
The DVI Group Home Page

The DVI Group

Atlanta Video Agency | Video Production Company

  • About
    • Overview
    • Meet the Team
    • Client Testimonials
    • Articles
    • Our Process
  • Services
        • Marketing Video
          • Advertising Video
          • Content Marketing Video
          • eCommerce Video
          • Explainer Video
          • Promotional Video
          • Social Media Video
          • Trade Show Event Video
        • Learning & Development Video
          • Corporate Training Video
          • Explainer Video
        • Human Resources Video
        • Communications Video
        • Video Use Cases
          • Corporate Video
          • Website Video
          • TV Commercials
          • Documentary Video Production
          • Mobile Video
        • Video Styles
          • Interactive Video
          • Personalized Video
          • 2D / 3D Animation & Motion Graphics
          • Visual Effects
          • Scriptwriting
        • Special Services
          • IGNITE sales enablement
          • Creative Services
        • Start the Conversation

  • Portfolio
    • Our Work
    • Case Studies
  • Contact
  • About
    • Overview
    • Meet the Team
    • Client Testimonials
    • Articles
    • Our Process
  • Services
    • Marketing Video
      • Advertising Video
      • Content Marketing Video
      • eCommerce Video
      • Explainer Video
      • Promotional Video
      • Social Media Video
      • Trade Show Event Video
    • Learning & Development Video
      • Corporate Training Video
      • Explainer Video
    • Human Resources Video
    • Communications Video
    • Video Use Cases
      • Corporate Video
      • Website Video
      • TV Commercials
      • Documentary Video Production
      • Mobile Video
    • Video Styles
      • Interactive Video
      • Personalized Video
      • 2D / 3D Animation & Motion Graphics
      • Visual Effects
      • Scriptwriting
    • Special Services
      • IGNITE sales enablement
      • Creative Services
  • Portfolio
    • Our Work
    • Case Studies
  • Contact

Case Study—

Fluff Pillows

Website &

Company Branding

Fluff is a high-end designer throw pillow brand offering unique fabrics, handmade quality and luxurious pillow fills. Their key demographic is the DIY home designer with sophisticated taste and a passion for pulling rooms together through textiles.

Fluff Pillows Case Study Highlight

The
Challenge

Fluff was breaking out from a larger interior design brand with their first foray into a direct-to-consumer space. We needed to give them a strong foothold: they needed a look, feel, and voice to define their branding for years to come.

Fluff PillowsBrand Spot

After seeing the work DVI produced for companies like Calphalon, Hansgrohe, and Home Depot, I was confident they could help us launch our brand—and after the first meeting with the team, I was even more inspired by their abilities. They came back to us with several creative approaches, all of them so fabulous that we had a hard time choosing.

Brad Meyer
CEO and Founder, Fluff

Pillows made for sharing

Through audience research, we realized that Fluff customers were social butterflies and consummate hosts. We used this insight to develop a style that emphasized parties and gatherings around the centerpiece of a well-decorated home.

Fluff_Brand_highlight_2

The tone of the party

We developed a brand voice the was sassy, fun, and conversational. Fluff had to sound like the customer’s chic best friend, ready to recommend the best interior design looks of the day.

Fluff_Brand_highlight_3

One technique I used was a hand stroke style brush for all of the illustrations. Since one of Fluff pillows’ most unique attributes is being hand-designed by professionals, I wanted that feeling to translate even through the illustrations. By using a hand stroke style brush, I gave viewers something you might see in an artist's sketchbook.

Chris Hicks
Graphic Design, Fluff

Handmade and stitched with love

Alongside the social aspects of the photography, we used tight closeups, cropped images, and a hand-sketched illustration style to keep the high quality of the pillows in focus, always letting the fabrics shine.

At heart, I'm an interior designer, and I often work with other designers all around the world. So I do understand the intricacies of the creative process. DVI's process is nothing short of perfection—the best balance between collaboration and direction. They opened my eyes to what was possible, and I couldn't be happier.

Brad Meyer
CEO and Founder, Fluff

Let's work together.

Contact us

The DVI Group Abbreviated Logo

(404) 873 - 6283
1486 Mecaslin Street NW
Atlanta, GA 30309

Search
  • About
  • Solutions
    • Human Resources Video
    • Marketing Video
    • Communications Video
    • Learning & Development Video
    • Interactive Video
    • Personalized Video
    • IGNITE sales enablement
    • Creative Services
  • Contact
  • Press
  • Articles
  • Jobs
  • Process
Follow Us on Facebook
Connect on LinkedIn
Follow us on Instagram
Follow us on Twitter
Report a Site Issue

© 2023 The DVI Group. All Rights Reserved.

  • Privacy Statement
  • Terms of Service
  • Accessibility Statement
  • Site Map