Blog

The power of video!

I was going to write about how integral video is to overall marketing campaigns. Then I stumbled upon this. Enough said. Video Marketing Outpaces Expectations Says Survey from The Experts Bench Atlanta, GA (PRWEB) September 22, 2011 According to a survey by The Experts Bench, a global marketing consulting firm, 72% of businesses surveyed have...

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Invisible FX

Everyone loves the flashy visual effects you see in big budget movie productions, but there’s a whole class of visual effect shots that are actually designed to be completely invisible to the naked eye. These are the shots that you might take for granted as a viewer, but they really separate a good production from...

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Marketing: 5 Steps

When you tackle a script for a marketing video, there are lots of factors to consider. Here are five important points to keep in mind when you’re trying to get your message across. WHO? The best way to reach your audience is to connect with them emotionally, so you have to understand WHO they are...

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Viral Video

Recently someone called in requesting a “viral” video. I was taken aback for a moment and realized that the term “viral” is one of those buzz words that is commonly misunderstood. So let’s talk about what makes a video “viral…” I have been witness to marketing pros and companies spending a lot of money in...

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Priorities

One major new concept I’m introducing with Demeter is the idea of priorities. At any given time, we have multiple projects for multiple clients broken down into many shots. Each project has a different deadline and complexity. On top of that, each shot may have a different deadline because it may be needed by another...

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Organization

You may have read a few weeks back about our organizational software Demeter. We did a good job of touching lightly on the importance of project organization, and you can expect to read more on Demeter later this week. There is still a lot to say about the subject though, so I want to spend this post...

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Appetizing

“Would you like to start with an appetizer?” That’s a question you often hear in restaurants. If you’re working on a sales or promotional video, the answer is always YES! A sales video is more like an appetizer than a 7-course meal. It’s used to whet the appetite of your audience. To make them want...

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Cutting Final Cut

Depending on the production requirements, we end up using a variety of tools during post-production. Some productions call for us to use our high-end 3D software package, Maya, while others may just need a 2.5D motion graphics package like After Effects. Of course, we also use a host of plug-ins that enhance the capabilities of...

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Making it Happen

There are always a lot of things happening at the dvi group at the same time. Some video productions are being filmed on a set while other projects are back at our studio in the post production stage, and each one has a different deadline. It sounds like the perfect opportunity for a mess to happen,...

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