Blog

the ruff cut

Therese talked a little bit about casting last week, but she wasn’t able to talk about one particularly talented performer that we shot earlier this week. Meet Hoppi – the star of the dvi group’s new online spot for Purina:

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What Do People Want?

What do people want? If you’re in marketing or advertising, you better know that answer, or know somebody who knows. Here at DVI, we keep a finger on the pulse of the consumer to make sure we know how to best approach our audience no matter what kind of project we’re working on. To that end, I...

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Finding Talent

Finding the perfect talent for a specific project is one very important piece to the successful outcome of a production. Almost every production requires talent, and the search for that talent starts with identifying what is needed for the production. For example, first we identify the general criteria required: gender, age range, height/weight, etc., then...

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Welcoming Emily…

Earlier this summer we posted, as we do every year, our Fall internship opportunities. Its our way of encouraging and uncovering some of the best new talent in the motion graphics, animation, and visual effects industries. Wading through the onslaught of interested candidates, we stumbled upon a young woman: Emily Brearey. Emily had just graduated...

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Location Scouting

Location, location, location. One big question for every production is “where are we going to shoot?” In a studio? Does it require a green screen? How large of a space is needed? Or will it be in a fabulous kitchen like several productions the dvi group just completed for Calphalon. To get the right look,...

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2D Limitations

Although I’m mainly the 3D artist, last week I had worked on a few shots for our latest all-animated 2D production when I came across a problem. Of course, when problems come up in the post production studio, I leap to solve them. The shot I was beginning to work on involved pseudo-3D spheres. These...

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VFX Problem Solving

I want to use this post to talk a little bit about problem solving in visual effects. The reason this job is so hard (and so fun) is that every production is a different animal and presents its own set of problems. The solutions are almost never straight-forward, which is why having a team that...

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The power of video!

I was going to write about how integral video is to overall marketing campaigns. Then I stumbled upon this. Enough said. Video Marketing Outpaces Expectations Says Survey from The Experts Bench Atlanta, GA (PRWEB) September 22, 2011 According to a survey by The Experts Bench, a global marketing consulting firm, 72% of businesses surveyed have...

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Invisible FX

Everyone loves the flashy visual effects you see in big budget movie productions, but there’s a whole class of visual effect shots that are actually designed to be completely invisible to the naked eye. These are the shots that you might take for granted as a viewer, but they really separate a good production from...

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