Articles

Organization

You may have read a few weeks back about our organizational software Demeter. We did a good job of touching lightly on the importance of project organization, and you can expect to read more on Demeter later this week. There is still a lot to say about the subject though, so I want to spend this post...

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Appetizing

“Would you like to start with an appetizer?” That’s a question you often hear in restaurants. If you’re working on a sales or promotional video, the answer is always YES! A sales video is more like an appetizer than a 7-course meal. It’s used to whet the appetite of your audience. To make them want...

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Cutting Final Cut

Depending on the production requirements, we end up using a variety of tools during post-production. Some productions call for us to use our high-end 3D software package, Maya, while others may just need a 2.5D motion graphics package like After Effects. Of course, we also use a host of plug-ins that enhance the capabilities of...

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Making it Happen

There are always a lot of things happening at the dvi group at the same time. Some video productions are being filmed on a set while other projects are back at our studio in the post production stage, and each one has a different deadline. It sounds like the perfect opportunity for a mess to happen,...

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Now this is a crane.

Last friday we had a big production shoot for a big client which meant pulling out the big guns.  We started the morning off by setting up a thirty-six foot crane to get a stunning shot of a family at the lake .  In fact, the crane ended up being so long that we had...

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Ad Spending Slips

Ad spending dropped in Q2 2011, but the interest in digital video productions is rising. Agencies get it.  We see it.  But, a lot of what makes good sense in digital just can’t support the traditional agency economic model.  They simply need their own smart people to think up new things and then work with...

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MAKE IT BETTER

Welcome to the dvi group’s blog. When we set about redesigning our website, we knew we wanted a new image, and we knew we wanted to help people through the difficult early stages of the production process. What we didn’t realize was how much we had to say! When we started thinking about everything that...

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