The state of e-learning and video training is in constant flux, with new mixed-reality offerings becoming popular and trainers intent on reorienting workers to the post-pandemic workforce. It’s a crucial time for you to be at the forefront of training employees, and we’re sure the feeling of responsibility is at an all-time high.
But we’ve got an answer for the timeless training issues of engagement, understanding, and retention. It’s one that’s perhaps been under our noses for a while, but one we think will change the state of video training for the better: personalized video training.
What is it? That’s for us to know—well, it’s for you to know, too. So let’s get right down to it.
What is personalized video training?
Simply put, personalized video is any video that uses hidden data sets to seamlessly weave the viewer’s information into the video they’re watching—in real-time. This information could include their name, hire date, job title, responsibilities, or technical specifics for their department. If a piece of information is relevant to the video you deploy and can be integrated as a variable field, you can use it to personalize your video.
If a piece of information is relevant to the video you deploy and can be integrated as a variable field, you can use it to personalize your video.
What’s the point?
The applications to video training are innumerable, so let’s talk about some personalized video examples for your needs.
- You could send targeted training videos to your employees that include the name of the employee’s direct manager.
- You could deploy certification video courses that include labels with the specific type of equipment that each viewer works on—and those labels could change for each viewer.
- Or you could simply use data sets to integrate an employee’s name into every piece of training they watch.
Studies agree that this strategy helps viewers pay attention to videos and retain even higher quantities of information. So not only can you take advantage of the powerful medium of video: you can take it to new levels of effectiveness with added personalization.
How do I create personalized videos for training?
Great question. To start, decide on your personalization points and gather your data.
1. Decide which data to include.
First, decide which personalized information will appear in your video—and decide how it will appear. Do you want to include more complicated pieces of information, or just a callout of the viewer’s name? Do you want the information to appear as on-screen text, as text that’s integrated into the world of a story, or as voiceover audio running throughout the video?
2. Gather the relevant data.
Next, gather the relevant data. Use your CRM or other relevant data sets. Having easy access to your information will make the creation process that much easier.
3. Integrate data and deliver via specialized software.
The last step is simply to contact your video agency of choice to create the personalized video message for you. They’ll use specialized software to ensure your data appears in final training at the right place and at the right time.
When should I get started?
This one’s easy. The answer is now.
As experts in personalized e-learning, we know it’s full of quality, richness, and personality. Companies are adopting it with excitement, with some even predicting it’s truly the next big thing in video.
There’s no better time to jump on board. Start thinking about how to personalize your training content today.