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Color

When creating a video it’s important to focus on the main senses that people respond to. Color is one of the most important visual stimulants that we respond to, because, believe it or not, colors can dictate our moods and control what we buy and why. Color affects our judgement and how consumers feel about products and...

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Disc-O-Bed Filming

   The DVI Group worked hard all of Tuesday June 11th, 2013, outside in the heat at Panola Mountain state park filming a project for Disc-O-Bed. We had an amazing time! We learned just how fun it can be to film outside in the heat during the summer time. Here were some of our favorite...

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BUSINESS VIDEO

A business video can be a training video, promotional video, or event video for an upcoming tradeshow. Here at The DVI Group, business videos are one of our major specialties. One of our main focuses is branded entertainment, which helps highlight your brand in the most positive light possible. Business videos are changing the way consumers view and...

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Why Video

One of the best ways to show off your work is through video. Whether at home or on the go, as a society we are constantly watching videos. Over 77% of global consumers watch video online, and knowing this information presents several wonderful marketing opportunities. Images combined with graphics and sound stimulate the human brain in ways...

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Midtown Patch

Midtown Patch is an Atlanta-based newspaper run by Hunt Archbold. Hunt recently discovered The DVI Group and has gone above and beyond to show off our incredible video production work. Midtown Patch provides comprehensive and trusted local coverage of Midtown Atlanta including West Midtown, Georgia Tech, and Atlantic Station. Midtown Patch features news and events, business listings, discussions,...

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Approvals

The DVI Group is continually coming up with ways to streamline our process in an effort to make it easier for our clients to approve their videos. To that end, a new online approval process is now in place! Once a video has been shot and is being edited in post production, DVI clients are...

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Great Ideas

Here at DVI we can’t get started unless we have one, and we won’t rest until we get it. But where do great ideas come from? Each video we make has a detailed creative process. First we have a creative roundtable. We throw out ideas. Sometimes they flow easy, like a spigot. Sometimes they require...

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online ads

http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ “Marketers are expected to spend more on online advertising than ads for print magazines and newspapers for the first time in U.S. history.”  This comes as no surprise to me.  Over the past 3 years I have seen an increase of the use of online videos increase exponentially by our clients.  Even those companies that...

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CHEESE DOESN’T SELL

Ever watch vintage TV commercials? Back in their day, they were state of the art marketing communications, created to move the public into purchasing frenzies. Now they look cheesy. The music is out of date. The wardrobe, the voice/over, graphics, even the language is obsolete. So, instead of moving you to buy milk, toilet paper, or...

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