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Birth of a Concept

One of the best ways to make sure a video fits a client’s needs is to start with a range of ideas, then narrow them down till we find the right one.  I could write about this in the abstract all day, but I think the best way to understand concept development is to walk...

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Location Scouting

Location, location, location. One big question for every production is “where are we going to shoot?” In a studio? Does it require a green screen? How large of a space is needed? Or will it be in a fabulous kitchen like several productions the dvi group just completed for Calphalon. To get the right look,...

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