Most companies have only just begun to understand what video can do for their business. As learning and development (L&D) professionals and Human Resources departments search for new and inventive ways to share knowledge, the benefits of using video in corporate learning & development as an educational tool have become increasingly clear.
Video addresses many of the most common challenges encountered in employee training such as cost, effectiveness of training, consistency of information and even adapting training for millennials. Video-based learning not only helps to improve the efficacy and quality of training, but it can do so while also reducing training costs.
Persuading organizations to embrace video-learning can be a challenge.
Today’s Human Resources and L&D teams already understand the potential benefits of implementing video-based training. The real challenge to overcome is often persuading their organization to embrace video-based learning.
In this article, we not only look at ways to effectively use video as an educational tool in different areas of corporate training, but also how to make the business case for it.
Effective Ways to Use Video in Corporate Training
Employee Learning and Development (L&D)
One of the most practical applications of video in a corporate environment is as a training tool in employee learning and development. Whether for on-boarding new employees or preparing existing employees for new roles, video is a perfect fit when fast-paced learning is required. Video excels by providing visual stimuli and helping people learn through storytelling.
Sales & Support Product Demonstrations
Build a Product Video Repository for Sales and Support
Does your sales team spend a lot of time explaining products on the phone and sending out supporting product brochures? Well-produced video is a powerful sales & support tool, and is especially useful early in the sales cycle.
Up to 85% of people are more likely to buy a product if they saw an explainer video first — MediaButton
When customers and sales reps can access information quickly and easily, your sales team is more likely to connect valuable leads that have a head start on your message.
Product demonstration/explainer videos as learning aids drastically reduce the amount of time needed to explain products on the phone. Sales and support teams can provide a link to an in-depth product explainer video to effectively address a caller’s question.
Corporate Communications and Sales Meetings
Hold Virtual Sales Meetings
Virtual Conferences powered by on-demand sales videos help to reduce costs and unify sales messages. Oracle credits $10 million in cost savings to the use of on-demand video for sales kickoff meetings, instead of staging an annual in-person event for its entire international sales force. (Source: Forbes)
Equip a Mobile Sales Force with Easily Accessible Information
Video is well-suited to mobile training in the field providing content that is easy to consume on a mobile device. Video is bite-sized and is easy to digest on a mobile device, so younger employees and busy sales representatives prefer it.
As the sales workforce becomes more mobile, coordinating and executing in-person training is difficult. Video is perfect for on-demand training, no matter what the employee’s location or schedule is.
Video training can be especially effective in covering important, sensitive compliance issues such as sexual harassment laws and emergency protocols.
Another quickly evolving area in compliance training is the use of Virtual Reality (VR) video which transforms passive learning experiences into active simulations.
The Benefits of Using Video as an Educational Tool
Microsoft used video to cut classroom training costs by $303 per person, from $320 to just $17 — Microsoft
Reduce Payroll Costs by Replacing Instructor-Based Training
Incorporating video-based employee training and e-learning is proven to reduce costs. Whether for new employee training or advanced sales training, using video saves time and money.
Many large, well-known corporations have published cost-saving results they achieved by switching from traditional in-person training to video-based corporate training. 42% of leading learning companies report online learning has led to an increase in revenue. (Source: The Ambient Insight 2012-2017 Worldwide Mobile Learning Market Executive Report)
A study published by IOMA showed that corporations save between 50% and 70% when they replace instructor-based training with eLearning. This is easy to understand when you consider a study by Shift eLearning demonstrated that 85% of every dollar spent on in-person classroom training is spent delivering it.
Reduce Travel Expenses
By cutting out travel expenses and instructor time spent delivering the same material over and over to different audiences, companies save money. This also allows for easy scaling without the need to hire more instructors to meet increases in the need for training.
Drive Remote Employee Engagement
Video-based online training also allows organizations to reach remote workers at home with the same high-quality information without the incurring additional travel expenses.
Increase Employee Productivity
Video-based e-learning allows participants to complete training in small manageable sessions. This lets employees remain productive while learning instead of missing full days of work for in-person training.
Video and e-learning experiences have been shown to increase knowledge retention by 25% to 60% (Corporate eLearning: Exploring a New Frontier, WR Hambrecht.)
Employees prefer video training. In a Forrester Research poll, 75% of respondents agreed that they were more likely to watch a training video than look through documents or scroll through emails and web articles.
As the human attention span continues to shorten, it’s more important than ever to get learners to pay attention. Video and e-learning experiences have been shown to increase knowledge retention by 25% to 60%.
Because video training is flexible and easy-to-access anytime including on mobile devices, it more effectively delivers information to employees when they need it, saving time and increasing productivity.
Improve Effectiveness of Training
Video is engaging, which can improve the effectiveness of the training, reducing the likelihood of costly errors occurring later.
Short videos with easy-to-digest content lead to higher levels of knowledge retention. Video instruction allows trainees to learn at their own individual pace, maximizing the results. Instead of being reluctant to ask for further explanation in a live training session, learners are able to review the information in a video as many times as needed and at a time that is convenient for them.
Accelerate Onboarding & Basic Skills Training
On-demand video training removes the need to coordinate training with instructors and other trainees. This means employees become productive members of the workforce more quickly.
Videos are also an effective way to communicate workplace culture during the on-boarding process. This allows companies to customize the content that is most beneficial to new employees.
Ensure Consistency of Information
Virtual Conferences powered by on-demand sales videos help to unify sales messages, ensuring that all Sales Reps receive the same information in the same format. Video allows you to be sure your sales team is on the same page. This ensures your customers get accurate information that resulting in increased sales.
Video never has an off day like an instructor may.
Using video in training is the most consistent form of instruction and leaves less up to interpretation. This is particularly important in cases where compliance is paramount. Video training delivers a consistent message to every employee. It leaves little room for misinterpretation and guarantees that all necessary information is always covered.
Using Video in Training is the New Normal
Video training is no longer a novel idea. It’s the new normal. Make sure your organization isn’t missing out. If you’re not incorporating video into your company’s learning & development program, not only are you not on the leading edge.. You’ve already missed the boat.
Examine every aspect or your company’s communication and look for creative ways to use video to reduce costs, increase productivity, and solidify your message to employees and customers alike.
Want to learn more?
We’d love to talk to you about what video can do for your corporate training program.
Suzanne is a marketing maverick and an expert at matching solutions to clients. If you need a video production and don't know where to start, you can't do any better than giving Suzanne a call. She knows the process inside and out, and will make sure you get exactly what you need, stress free.