To be successful with online video, it’s important to make sure that you get the most from your SEO benefits. Having your videos on your website is just one step to improving your ranking. There are many options when it comes to having your video hosted. YouTube is considered to be the third largest cornerstone of Social media strategies for larger companies. YouTube should be your first stop, but you should also use other social sites such as Facebook, Vimeo, Metacafe, Daily Motion, Google+, and LinkedIn. Make sure to properly title and tag the videos, as well as enable features that make your video easy to share before posting to all of your outlets.

When strategizing how to improve your search rankings, always think customer first and the search engine second. If you are offering true value to your customers, you are more likely to be rewarded with favorable search engine rankings and enhanced revenue-earning opportunities. It really is a win-win situation.