ComScore reported that 181 million U.S. Internet users watched nearly 40 billion videos online in the month of January alone.
If you think about it, people are watching nearly an entire days worth of online video each month. This is huge; if people are spending that much time watching videos online, there is a tremendous opportunity for businesses and marketers to invest the time into creating quality online content for their target audience to view.? Knowing that Americans spend this much time watching videos, think about the impact this could have on other countries. It is becoming very clear that we are driven by video as a society.
Here at The DVI Group we love watching and producing videos. We make sure to educate our clients about why video is important. There are many reasons why you should be marketing with video. Video is not only powerful and effective in captivating the consumers’ attention, it also stimulates the brain to think in a completely different way. The power of visual communication is very powerful, and can be used to your company’s advantage. To find out more consult us, The DVI Group.