Strategic Video Marketing Ideas
Why do you need video marketing in the first place? To convince your audience to take action? To improve your brand exposure? To spread a certain message? Specific goals will vary, but one thing stays the same. Companies that produce video content expect some sort of return on their investment.
It always hurts to do it, but we throw away dozens of exciting concepts every year because they won’t help our client achieve their goals. That’s the kind of checkpoint that you need to create a successful video, and the kind of checkpoint that only comes from disciplined, structured creative processes like the ones set in place at The DVI Group.
Good Video Marketing Comes from Good Strategy
At The DVI Group, we understand that great creative is about more than coming up with off the wall, outside of the box ideas. If an idea doesn’t have leverage, it never leaves our desks. It’s about coming up with great ideas that work within the context of a brand, an audience, and a market. At The DVI Group, we frequently dedicate as much time to discovery as we do all the other aspects of our process combined. We want to ask the right questions, so that your finished video has a place in your overall marketing strategy, and fits your customer to a tee. That business first attitude has always been our hallmark, and it’s the reason we stand head and shoulders above traditional video production companies and advertising agencies.
Maximizing Your Potential
When your video production partner understands your goals, they can build concepts that transcend just video. We’ve had our videos turn into major signage, digital, and social media campaigns. A really great concept can open new avenues for you, or translate into a campaign down the road.
The other side of the ROI coin is understanding when your video marketing can be repurposed, or scaled to leverage economies of scale. For example, if your project is based on a series of interviews, we can help you recut and repurpose that footage for blog content and social media presence. By thinking ahead and keeping our client’s best interests at heart, we may be able to turn a single day of shooting into months of content marketing material. Opportunities like that one arise more often than you’d think. Working with a strategic video marketing agency will set you up to spot them when they do.
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