Newell Brands encompasses several well-known consumer names, like Rubbermaid, Sharpie, Crock-Pot, and Yankee Candle. They’re a large and diverse corporation with 30,000 employees around the world—so every internal announcement comes with a built-in audience of thousands.
Newell was gearing up to run a multi-day innovation workshop to encourage creativity from their team, but it was impossible to host every single individual in their massive workforce. So they decided on the next best thing: a video series about the workshop, designed to make employees all feel like they were part of the action.
Newell RubbermaidNewell Innovation “NOW”
Part of the team
We quickly learned that, for such a large corporation, Newell was intent on keeping employees engaged and passionate. We knew that a spirit of teamwork had to come across in the final videos.
Filming from afar
Our task during filming was to observe, document, and understand the innovation workshop live without disturbing its participants—we worked hard to grab interviews only when necessary and keep our crew small and nimble.
Newell was thrilled with our work on the innovation workshop and used us for multiple other creative projects. They appreciated the power of video and were determined to use it to its fullest potential, uniting employees and breeding creativity!
This is really about getting the message across and then having people come back to you after the fact and say, ‘Hey, not only did I watch the video, but I understood what you were trying to say.